California State University, Northridge (CSUN)

Daniel Khoshnood holds a B.A. in Business Law and Management Information Systems from California State University, Northridge (CSUN). Daniel Khoshnood graduated from CSUN in 1998, finishing summa cum laude. While in residence at CSUN, Daniel Khoshnood maintained active involvement with the university football team in addition to keeping a consistent 3.8 grade point average. Through California State University, Northridge, Daniel Khoshnood engaged an interdisciplinary field of study that concentrated on an array of advanced business management techniques. California State University, Northridge is a public university located in the City of Los Angeles, California. CSUN’s expansive campus remains an arm of the California State University system. Situated in the heart of the San Fernando Valley, CSUN continues to be one of the largest public universities in the country. California State University, Northridge was founded in 1958 and now boasts almost 36,000 students, more than 4,000 faculty and staff, and over 150,000 alumni. With a remarkable 356-acre campus, California State University, Northridge ranks among the nation’s largest single-campus universities. Additionally, CSUN hold the title of third largest school in the California State University System, as well as the fourth largest university within California. California State University, Northridge promotes a hands-on educational experience in conjunction with rigorous academic excellence. Through a diversity of programs, CSUN offers 61 Bachelor’s and 42 Master’s degree programs, as well as a doctoral program in Educational Leadership. California State University, Northridge also acts as cultural center to the community of Northridge, as well as for the entire San Fernando Valley. Additionally, the multifaceted school serves as home for the National Center on Deafness, and each year CSUN hosts the International Conference on Technology and Persons with Disabilities. California State University, Northridge also facilitates the Teenage Drama Workshop (TADW), an annual 6-week intensive summer musical theater/theater program. California State University, Northridge was initially founded as the first Valley satellite campus for California State University, Los Angeles. The school then gained its independence, and in 1972, became California State University, Northridge. CSUN alumni include Grammy Award winners, a national newscaster, a state governor, and an astronaut. For more information regarding California State University, Northridge, please visit: http://www.csun.edu.

Geo-tracking

by Daniel Khoshnood

As an expert in various methods of online advertising, I like to employ the innovative technique of geo-tracking. One example of geo-tracking’s use is in email advertising campaigns. After sending an advertisement out to consumers via email, there are common software-based analytics for determining how many people have opened, read, and clicked on the link in that message. Geo-tracking takes that process a step further by using maps to plot out the locations of the subscribers who responded or took positive action. Geo-tracking provides valuable demographic data on potential customers, which will in turn increase the relevancy of future advertisement e-mails. It provides an indication as to where promotional event and traditional marketing budgets should be focused. Geo-tracking also provides information useful in targeting offers to people in a geographical location, addressing specific cultural demographics associated with that region. This could be something as simple as marketing the correct product to potential customers, such as a winter coat for people who live in colder climates. It could also involve something quite specific. For example, if you run a resort hotel that hosts visitors from around the world, you can track those who actively read your promotional emails throughout the year and determine which geographical locations are interested. This may offer a sense of where to concentrate the hotel’s promotional budget. You might even email special offers for your hotel that are specific to consumers in that region, combining local air transportation with accommodations in extended-stay hotel packages. Geographic location is a powerful tool, not limited to emails. Changing IP addresses can be recorded and utilized to deploy products and services specific to that location. Imagine staying at a hotel in a certain part of Seattle and receiving an online coupon customized for use at a coffee shop down the street. The potential of geo-tracking and location-based advertising is tremendous, and I feel fortunate to be able to offer my clients the advantages this technology affords.